Client: Bonzo Foods Pvt. Ltd.
The Indian snack market will be more than INR 1 Billion by the end of 2024. It is divided between organised players and unorganised market. The unorganised market dominating the scene which makes it an extremely difficult market to stand out.
When we were approached to name, design and package for the same we had to dig deep into understanding what brands are picked up on stands and by whom. Understanding the price point and the product we suggested the client to completely shift their focus on kids and created a brand and packaging designs which would appeal to a specific age group. The result was unexpected sales within the first few months of launch.