Client: Zoff Foods Pvt. Ltd.
Cooking is always unique to the person and when Zoff Foods approached us to create a packaging design for their spice range we decided to make it unique as well. The market of Indian spices hasn’t changed much. It has just gone inside a box. We were the first one to introduce the Zip-Lock pack. Hence it was of utmost importance for the packaging to stand out on shelves.
During our research we found that there was hardly any visual or verbal difference between brands… which led us to come up with this gorgeous system of handcrafted illustrations with a “wow” symbol widely used to express how the food is cooked. While a cliche it had a great impact when used in the system.