Client: Phi Earth’s Apothecary
When I met Anshika, the founder of Phi, she was helping cure tennis elbows of several patients successfully. She had also developed a lot of other products of her own focussed on skin care. This is when I encouraged her to start her own brand and Phi, Earth’s Apothecary was born.
Every vial of Phi contains her secret formula of blended essential oils. Essential oils are botanical extracts from certain species of flowers, grasses, fruits, leaves, roots and trees. So while exploring the look of the brand we illustrated a symbolic bud-lady blooming freely. This also became the style for the label designs. We designed several labels and leaflets for the entire range along with a singular box design which was common for all. The result was a truthful memorable brand, extremely personal to Phi.