Client: Happy Beverages & Foods Pvt. Ltd.
We all love milk. We have it in many forms and it is practically something everyone consumes on a daily basis. This is what makes “Milk” a generic product with very few brands creating real truthful stories around milk.
When we were approached by Happy Beverages & Foods we decided to team up with them as an experiment to create value for a company from the inside. Using design at the core of its business. We were offered equity which we gladly accepted and worked with them over one and half years.
The result was ‘woohoo’ a brand loved and cherished by many. During our term we helped them pitch for funding, name and position the brand, create a packaging design in the form of gable top which was launched for the first time in India, shot hundreds of cows at farms, sold milk at flea markets, designed an app for the consumers to manage their deliveries, designed a website which was taught as a case-study in B-schools, designed a saddle bag system for the milk to be delivered on bikes and all the other communication collaterals required to tell the woohoo story. Milk can be fun and all stakeholders involved can be Happy.