Client: Happy Beverages & Foods Pvt. Ltd.
This was the second product addition to the woohoo milk carton we had designed earlier. The idea was to keep the design similar to the earlier one but also give it a feel of the Indian-ness. This was A2 milk from the Indegineous Gir cows which are mostly reared by nomadic tribals. The design and colour schemes were naturally derived from their tribal life. We visited the farmers and shot many gir cows chasing them in open lands and forests where they were all left out in the open to graze happily! An image bank was made which was later used for various social media ads/posts and other communication collaterals.
